Quackery: skeptic.com

Quackery

Quackery used to be a pejorative term describing medical charlatanism. As medical charlatanism became more popular and as using pejorative terms became politically incorrect except for the formerly oppressed classes, quackery evolved into alternative medicine and complementary medicine by those who practice it, and into unproven therapies and questionable methods by those who are critical of it. When quackery is mixed with scientific medicine, the latter is called a mainstream modality and the result is called integrative medicine by those who practice it.

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Needless to say, so-Called "Alternative" Medicine (sCAM) is simply old fashioned quackery in new clothes (the Emperor has no clothes....).